From the looms of Basohli
Every thread
carries a name
Handcrafted Pashmina from the artisan weavers of Basohli — where a nearly lost textile heritage is being revived, one shawl at a time.
The Heritage
Basohli was once a town where every third household had a loom. The click-clack of the shuttle was the town's heartbeat.
Most looms have fallen silent. The young left for cities. Machine-made shawls undercut the handloom weavers. But a few hands never stopped. The Pashm Project exists to ensure they never have to.
Artisan Spotlight
Master Ghulam Mohammad
Master Weaver · 50 years of experience
Each shawl is a conversation between my hands and the fiber. Some days the wool speaks clearly, some days I must listen harder.
The eldest weaver in our collective and the keeper of techniques that were nearly lost. Master Ghulam has been weaving Pashmina since he was eighteen, taught by his grandfather on the same wooden loom he still uses today.
Read the full storyThe Process
From a mountainside in Ladakh
to your hands
A Pashmina shawl begins not on a loom, but on a mountainside at 14,000 feet — where the Changthangi goat grows an undercoat finer than anything human hands can manufacture.
Follow the JourneyStay close to the craft
Stories from Basohli, new pieces from our artisans, and the quiet rhythms of a craft that refuses to disappear. No noise, no spam — just letters from the mountains.
We write once a month. Sometimes less. Never more.